Custom Shaped Labels

Custom Labels

4.725 reviews

Orders from £6.11 ex VAT (£7.33 inc VAT) plus delivery

Design and preview your custom labels online, priced instantly.

Fully custom labels printed in the UK to your own size, shape and design. Full-colour digital printing on premium paper or waterproof vinyl, supplied on sheets with low minimum quantities. Upload your artwork or logo for product labels, packaging and branding, with durable self-adhesive backing.

Read the full product description
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SKU
custom-labels

Delivery

  • DPD tracked delivery, £6.80 + VAT per order One delivery charge however many designs or items are in the order.
  • Made to order in 1 to 6 working days The clock starts the moment you order, because you approve your own proof on this page. Larger orders, and orders with several materials, can take longer.
  • Next working day to most of the UK once dispatched Two working days to the Scottish Highlands and islands, Northern Ireland and other offshore addresses. UK delivery only. DPD sends tracking and a delivery window on the day.
Live production times and full delivery details →
Gloss vinyl - Permanent specification
DetailSpecification
Face FilmCalendered Vinyl
Face FinishGlossy
Gauge (ISO 2286-3)100 micron nominal
Tensile Strength50N/15mm MD / 48N/15mm TD nom.
Elongation at break180% MD nominal
AdhesivePermanent solvent-free acrylic
Adhesion to glass 20 mins13N/25mm nominal
Adhesion to glass 24 hour20N/25mm nominal
Application temperature+10°C to +50°C
Service temperature-20°C to +100°C

About Gloss vinyl - Permanent

Our standard white gloss vinyl is the workhorse of the range: a 100 micron white PVC film with a bright, smooth surface that prints sharp, saturated colour and a clean gloss finish. It is fully waterproof, so print will not run or smudge when wet, and the film shrugs off oil, grease, fridges, freezers and everyday knocks. Outdoors it is rated for around five years before the colours start to soften.

This is the material most of our customers choose for product labels, packaging, bottles and jars, logo stickers and general labelling around a workshop or kitchen. If you need to write on a label you can, with a permanent fine-tip marker, which is handy for batch codes and dates.

The adhesive is a permanent solvent-free acrylic. It grips smooth and lightly textured surfaces firmly within 24 hours and is designed to stay put for years. It is not intended for very low-energy plastics such as polypropylene tubs or ABS: for those, look at our high tack vinyl. Labels are supplied on sheets with a gap between each one, so they peel off individually.

Description

Custom labels & stickers, printed in the UK on paper or waterproof vinyl

Fully custom labels printed in the UK to your own size, shape and design - full-colour digital print on premium paper or 100-micron waterproof vinyl, supplied on easy-peel sheets from a single label upwards.

Retailers, makers and manufacturers use custom labels when an off-the-shelf size just won’t do. We print and cut to your exact measurements on our digital print-and-cut machinery, so there are no fixed sizes to work around and no expensive cutting dies to pay for - just labels tailored to your product.

Pick premium paper for indoor use or self-adhesive waterproof vinyl for anything that faces water, oil, UV or the weather. Both are printed in full colour and cut to any shape, from a simple rectangle or circle to a bespoke die-cut supplied with your own vector cutter guide.

There’s no minimum order - buy one label as a sample or several thousand for a full print run - and you get an instant price online. Design your labels in the browser using our label designer tool, or upload print-ready artwork or a logo. Not sure which material suits the job? Order a free sample first.

Any size, any shape

Cut to your exact measurements on digital print-and-cut kit - no set sizes and no die charges, so labels fit the product properly.

Paper or waterproof vinyl

Premium paper for indoor labelling or 100-micron white vinyl that resists water, oil and UV for outdoor durability.

Three adhesive options

Permanent for products and equipment, clean-peel removable for temporary use, or extra-permanent for low-energy plastics.

From one label up

Order a single sample or many thousands, mix designs in one run, and get an instant online price for prototyping.

Read the custom shapes guide

How digital kiss-cutting replaces cutting dies, how to build a custom outline in the designer, shapes that peel well, and which material and adhesive to choose.


How to order online

  1. 1
    Choose your options
    Pick your size, shape, material, finish and quantity - the price updates instantly.
  2. 2
    Add your artwork
    Upload a print-ready file or design it online in a few clicks.
  3. 3
    Approve & add to basket
    Check your live proof and order in a couple of clicks.

Popular uses for custom labels

  • Product and packaging labels
  • Own-brand and logo labels
  • Bottles, jars and cosmetics
  • Food and drink containers
  • Equipment and asset labelling
  • Charity and lapel labels
  • Promotional book and magazine stickers
  • Warning and safety labels
Printed in the UKon premium paper and vinyl
Free instant proofsee your design before you buy
Order from just 1no minimum quantity

Our print guarantee

We print exactly what you approve, matched as closely as we can to your on-screen proof - with a natural tolerance for colour and material differences.

What we guarantee

  • Colour reproduced as closely as possible to your approved proof
  • Sharp, high-quality printing and clean, accurate cutting
  • Any printing, cutting or material fault is on us - we’ll put it right or reprint free

What’s down to you

  • Spelling, wording and layout in your artwork
  • Setting up white ink and clear areas correctly for your design
  • We can’t improve low-quality graphics - upload poor resolution and it will print at poor resolution
  • We print your design exactly as approved, so please check your proof carefully

By approving your proof you accept the following. Colour is reproduced as accurately as possible but cannot be guaranteed to match your screen, a printed sample or a previous order exactly. Differences between rich (full-colour) black and single black, colours sitting near the edge of the CMYK gamut, fine tints and slight variation between materials, finishes and print batches are a normal part of the printing process and may not be visible on your on-screen proof. These are considered within standard commercial print tolerance and are not classed as a fault. Where any question of print quality arises, StickyThings is the final arbiter of whether a job has printed correctly.


Frequently asked questions

Can I get labels in a custom size and shape?

Yes. Enter any width and height for a standard shape, or supply a vector cut line on a separate layer in 100% magenta for a bespoke die-cut. We cut everything digitally, so there are no die charges and you aren’t limited to set sizes.

What materials can I choose from?

Premium paper for indoor labelling, or a 100-micron white waterproof vinyl in gloss or matt for anything that needs to survive water, oil, UV and the weather. A translucent finish is also available. If you’re unsure, use the free sample service before you commit.

Which adhesive should I pick?

There are three. Permanent is a strong, long-term bond for products, logos and lapel labels. Removable peels cleanly for temporary use such as book and magazine promotions, leaving no residue for up to six months. Extra-permanent is made to grip low-energy surfaces like plastic.

What is the minimum order?

Just one. Order a single label as a hard-copy sample or many thousands, and the price per label falls as your quantity rises. You can also see an instant online price, which is handy for prototyping.

How are the labels supplied?

On sheets as standard, ready to peel. If you’d rather have them cut into individual labels we can do that for a small fee - just let us know when you order.

How quickly will I get my custom labels?

Once you approve the PDF proof we send by email, we get straight to print. For our current production and delivery times, please see our turnaround and delivery page.

Are custom shaped labels more expensive than standard shapes?

No. We cut digitally along the path in your artwork, so a custom outline costs the same as a rectangle of the same size and there is no tooling or die charge. Order one label or thousands.

Can I supply variable data or sequential numbers?

Yes. Sequential numbering, barcodes and per-label text are handled through our numbered labels service; send us a spreadsheet and a mock-up of how you want it to look and we will set it up.

 

Custom shapes guide

Custom shapes without cutting dies

Traditional label printers cut with a steel die: a bespoke tool made for one shape and size, charged at anything from around a hundred pounds to several thousand for a complex outline. Change the size next season and you pay again. We print and cut digitally instead. The cutter follows a path in your artwork, so any shape costs the same as a rectangle, a single label is a viable order, and the next size up is a free edit.

How a digital kiss-cut works

Your labels are printed on a sheet of self-adhesive stock, then the same machine cuts through the face material and adhesive along your outline while leaving the backing paper intact. That is a kiss-cut. The result is a sheet of finished labels that peel one at a time, with the offcut around them staying on the sheet, whatever the shape.

Because the cut path lives in the file, not in a tool, we can hold the position to a fraction of a millimetre on every label, mix several designs on one sheet, and correct a size that turned out slightly wrong by editing the path rather than ordering a new die.

What that means for you

  • No set-up or tooling charge for any shape.
  • Order one as a hard-copy proof, then thousands.
  • Different designs in one order at the same size and material.
  • Prototype packaging cheaply and change your mind later.
A custom badge shape showing bleed, cut line and safe area SMALL BATCH HANDMADE IN DEVON Bleed Cut line Safe area
The three guide lines the designer draws on every shape: colour and images run out to the dashed bleed, the solid line is where we cut, and text stays inside the dotted safe area.

How to get a custom shape

  1. Choose Custom in the shape options

    On the product page, pick your size and material as normal, then choose Custom as the shape. The designer opens the shape builder with your label at true size.

  2. Build the outline

    Combine circles, rectangles, stars and other shapes, overlap them and use Unite, Subtract and Intersect to get the outline you want. Or trace around your logo. You do not need to supply a cutter guide file: the designer makes the cut path for you.

  3. Bring in your artwork

    Upload a print-ready PDF, PNG or JPG, or design from scratch with text, shapes, backgrounds and the icon library. Backgrounds fill out to the bleed automatically.

  4. Check the three lines

    Anything that should reach the edge must cross the dashed bleed line. Keep text and logos inside the dotted safe area. A border needs to sit at least 3 mm inside the cut line or become part of the design rather than a frame.

  5. Proof, peel, approve

    Preview shows the cropped print proof with the cut line and a 3D view you can peel. Approve it and the order goes straight in your basket; we print and kiss-cut it on easy-peel sheets.

Shapes that peel well

Keep the outline as simple as the design allows. Long thin spikes, narrow necks and tiny inside corners look fine on screen but tear or lift when the label is peeled from the sheet. Round off inside corners to a radius of 2 mm or more, keep any point at least 3 mm wide, and offset a contour cut 2 to 3 mm outside a logo rather than hugging every detail.

Which material for a custom label

MaterialBest forWet or outdoorFinishAdhesive options
Premium paperIndoor packaging, boxes, jars in dry storage, stationery, promotional stickersIndoor onlyNatural matt, writeablePermanent
White vinyl, 100 micronBottles, tubs, equipment, outdoor signage, anything handled or washedWaterproof, UV stableGloss or mattPermanent, removable or high tack
Clear vinylGlass and clear plastic where you want a no-label lookWaterproofGloss, with optional white inkPermanent
Laminated vinylChemicals, fuel, solvents, heavy abrasion, long outdoor lifeWaterproof and chemical resistantProtective filmPermanent

Choosing the adhesive

Permanent is the default and the right choice for anything sold, shipped or left outside. Removable peels cleanly for months from glass, painted metal and hard plastics, which suits reusable containers, retail price tickets, window promotions and laptop stickers. High tack is for the awkward surfaces: textured or low-energy plastics, powder-coated metal, rough card and anything slightly dusty, where a standard adhesive lets go.

Fit the label to the content, not the other way round

With fixed sizes you design around the label. With custom sizes you size the label around the design, and that saves money in two ways. Every square millimetre of unused label is material you have paid for: a 60 x 40 mm label holding the same content as a 76 x 51 mm one uses just over 60% of the stock. And a label sized to the container looks considered; a stock size that nearly fits looks like an afterthought.

It also means you can produce one design in three sizes for three pack sizes without three tooling charges, or run a wraparound for a bottle at exactly the circumference minus a 10 mm gap. If you need consecutive numbers, barcodes or a name on every label, our numbered labels handle sequential and variable data.

Ordering a hard copy first

For a product launch, a photo shoot or a pitch, order the finished label in a quantity of one or two before the main run. You get the real material, the real cut and the real colour in your hand for a few pounds, and the artwork stays on your account for the full order afterwards.

4.7
Based on 25 reviews
Verified reviews from REVIEWS.io
caroline d.custom size labels1 year ago

no customer phone line can be a bit daunting when you need a quick answer but messenger queries were replied and Vicky was really helpful with a quantity error - quick turnaround and custom sized labels are super useful at a good price point - thankyou :-)

Jacob P.Stickers for Stag Do1 year ago

I ordered customer stickers for my best mates Stag Do. They had funny pictures of him with some wording about the Stag Do. We placed them around when we were out and about. The price point for these stickers and the quality is amazing. I did not expect the quality I received! Furthermore, the customer service was amazing. I had a question or two to ask and they answered promptly with detail. Will use this service again!

AnonymousGood value labels, clear order status tracking1 year ago

The printed custom stickers are of good quality and matched the specifications at the time of ordering.

AnonymousGood looking Labels1 year ago

Love our stickers! Very crisp and clean looking! Will gladly order again!

AnonymousExcellent Service1 year ago

Very easy to use website for designing unique labels, arrived as expected, excellent quality.

nick g.Stickers1 year ago

Great job. Nice one

Tracey S.Custom Labels1 year ago

Easy to design, excellent quality and service

Anthony Y.Fantastic Custom Labels with Great Print Quality and Easy Ordering Process2 years ago

I was initially a bit confused about how to place an order for a small batch of labels where each one was different, but Stickythings made the process easy. I could upload all my designs, including using a PDF, and the label design tool was user-friendly with plenty of options for creating designs directly within it. The labels themselves are of very good quality, peeling easily and intact from the sheet. The print quality is excellent, and the matte finish looks fantastic on my labels. I'm very pleased with the results!

Martyn N.Slow but great quality2 years ago

Delivery was very slow and not well communicated on a delay. I had to keep asking for updates on the status. With a very tight deadline it was touch and go if they were going to arrive in time. Quality of the stickers were fantastic! Really good quality but not cut out.

samantha S.Great results!2 years ago

Good quality, very precise and a great guided explanation of how to upload artwork correctly resulting in fab labels!

AnonymousA very very long wait to be printed and delivered.2 years ago

Labels where satisfactory.

Christopher T.Great product2 years ago

Great service and fantastic prices. Will certainly be ordering through this company again.

Daniel S.Superb2 years ago

Great product, exactly what I wanted

Shane O.Good quality.3 years ago

Still waiting on components from the paint shop before I can use the labels but they look and feel like good quality labels.

Anonymous3 years ago

Great quality stickers that came with the right measurements. Easy to peel off and stick with no signs of any peeling.

Soosan T.Fantastic quality3 years ago

Fantastic quality. Very pleased with what I received.Will use again.

Heidi M.

labels were produced as expected

Pause a.

Fantastic quality, will not be going anywhere else!

isimmsarb

My sticker were good quality, clear and delivery was very quick!

Nicki B.3 years ago

Really easy site to use to get stickers the exact size I needed them. Quick delivery and great quality print. Would recommend! :)