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Branding

Branding

Logo Labels and Stickers

Branding your stationery, products, service... is it important?

You may consider whether it's worth the expense of branding your packaging, rather than purchasing off-the-shelf labels with a generic look. One of the main considerations is how the added value of your brand on a label could work for you or your business.

Brand recognition is fairly difficult to achieve in a competitive market-place. If you are advertising online, you already know how expensive it is for an advert to turn into a click, let alone into a conversion. So to be able to add a cost effective logo label to your products, packaging or literature is simply a no-brainer whilst you are growing your business as the cost is minimal in comparison to any online advert.

When you order a product, ask yourself why you bought that particular item? Was it because it looks nice, because it fits the purpose or because you recognise the brand identity and what goodness goes along with that brand? Usually it's all 3, they are the reasons you chose one brand over another. This important brand recognition starts with your logo & goes all the way through to your literature, products and service. It's important to have all of these brand elements nailed down to give you an edge over your competitors. After-all, you've already done the hard work setting everything up, now let the brand carry on and do the rest.

Lets start at the beginning. Why would a potential client buy your product or service over another? Is your brand image better than your competitors? If not, why not? No matter what budget you have, to create a great looking brand just takes time and thought. Keep it simple and recognisable. No longer do you need a team of graphic designers to do some "blue sky, out the box thinking" which can cost hundreds of £'s per hour. You can do it all by yourself, with just a bit of guidance.

  • 1. Keep the logo simple, it's easier to recognise something if it can be recognised quickly in a glimpse of the eye. Make sure you don't copy any others and ensure that you do a trademark search in your relevant country. It's usually a good idea to do a internet search for similar products to see what the competition looks like. You'll not want any legal battles in the future if your brand mimics another.

  • 2. It doesn't need to be "different" or "groundbreaking", most people generally don't mind as long as they can recognise it. Look at all the major corporations that you instantly recognise, they are usually made up of simple vector graphics, no photoshop drop-shadows and effects and they're rarely complicated.

  • 3. Whilst you'd always want to, you don't have to love the brand image for it to be very successful. Often an individuals personal preference is not the same as the wider audience, don't let your ego get in the way of something that simply works. Get some feedback from someone who has already been successful with their brand image or from a professional designer. Remember this, friends will want to keep you happy and reward your efforts no matter how bad your brand looks, you'll need to find your best devil's advocate for a true representation.

  • 4. Look at it from a clients viewpoint, as if your are searching and buying the product / service yourself. Start at the beginning, what would you be looking for? It's easy to get lost in your own business idea as you are so familiar with it. You can completely forget about what the customer will be looking for as you settle into the industry and it's internal terminology. Satisfy their basic questions, add information to your brand that they'll be looking for.

To conclude, creating a good strong successful brand is within everyones remit, it doesn't come down to budget. Think strong, simple and bold and you'll be going along the right lines. Work out what you want to represent, what you want to achieve and try and stick to it. Don't be afraid to slightly adapt as your customer base grows, ultimately their demands will tailor how you adapt your business and how successful you'll eventually become.

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